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Writer's picturehlynnm91

Selling a Feeling

These two video's are ads I chose that I thought fit the description of selling a feeling the most. This first ad is a commercial for IKEA. I think the message and feeling it is trying to convey is that when you shop at IKEA it will give you convenience, safety, connection, and comfort. The idea is that when you shop at IKEA all or most of your problems will be solved because the products they sell are very easy for the average person to transport, put together, and adapt to every individual person.


The second video here is an Old Spice commercial. I believe the feeling it is trying to sell you is confidence and power. That if you buy and use Old Spice, that it will transform you into a man of success and stature and that anyone and everyone will want to be you or be with you.






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